You see, traditions are all about carrying forward the ideas and actions that shape who we are and want to be. Every new generation will build on this foundation, and we’re proud to continue serving you with quality products like our elegant wool cardigans. Our online shop is filled with treasures made in timeless styles that will last for a long while to come. Much like the traditions we continue to carry forward today.

How to Be Classically Cool

We sell more than clothing from our shop: we sell a way of life. Our forefathers believed in many things. One of them was that style is an important factor for success. Classic fashions have a timeless and luxurious look and feel, but sometimes they don’t quite fit today’s standards for comfort. That’s why we’re improving on those traditions. Today, it’s not about being classy; it’s about being classically cool.

This style is all about comfortable elegance. It’s about purchasing as an investment instead of as an impulse. It’s a little bit of self-control mixed in with self-indulgence.

Live Life with Panache

Panache is the art of living your life with a bit of your own personal flair and a whole lot of style. It’s Clark Gable on the big screen and all the promise of a young Hollywood. To live life with panache, you have to be bold. You have to know what you want and how you’re going to accomplish it, and that is what will live on beyond you.

However, to truly live in style you have to know you’re worth it. You have to decide that the things you fill your life with are going to be of a quality suitable to that worth. Whether it’s the people you surround yourself with, or the elegant wool cardigan you use to create a signature look: how you live says something to the world about how you feel about yourself.

Establish Your Legacy

That’s why it’s important to treat yourself well. Indulge in the right ways. Spending a little extra on your wardrobe sends a message that you’re worth it, and you know it. Not only that, quality garments tend to last much longer than what you would find at a big-box store.

Many people avoid luxury clothing, not just because of price, but also because of the care it requires. You are worth the extra time and effort. Invest in yourself and build a legacy of excellence that you can pass on to future generations. Not only by example but also in the things you leave behind.

Live on Beyond Your Years

Our tradition of bringing you fine woollen garments began with our parents. If they had not worked hard to pass on their knowledge and expertise, we would be unable to continue sharing it with you today. That’s why every purchase becomes something a little more than a jumper or a fine wool cardigan. Australia is our home, and we’re proud that our family business has created such a legacy. We once supplied all uniforms for the AU Post and our Navy. So, when you trust our company, you are placing your trust in a bit of Australian history.

Would you like to become a part of our legacy as you seek to build your own? Shop our line today and find something exquisite, something classically cool. Find something that will live on for decades, a reminder to your descendants of the legacy you wish for them to carry forward.

At Merino Wool Knitwear you'll find Australia's finest pure wool, merino clothing for mens & womeons at the best possible prices.